Play Video
The structure of the flock is an emergent property, self-organizing yet connected. Each bird knows where it is in the group and understands what the wider group is doing, and importantly, where it is going. The result is an incredible speed of communication and agility. Beautiful and effortless to the eye, with a fierce and aggressive nature at play.
We can learn much from these incredible birds. By applying the same principles, we too can flock more strategically — working at the scale of the individual, in close alignment and communication with the organization as a whole, to bring about success.